See how Portent can help you own your piece of the web. Youll be able to see an overarching overview of a new or current process without digging too deeply into the details. Participate in our reports and get to showcase your expertise and business to a massive community. Why do you need brainstorming? Free and premium plans, Operations software. For instance, you sell building equipment and want to attract subscribers to your Facebook business page. Write down anything that you or your team have come up with. Pass those papers around and have each person add their own ideas, using the original idea as their inspiration. This game is simply to put together a collective story one sentence at a time. From there, write down different thoughts that are related to that question and jot them in separate bubbles around the core question. might seem like a brainstorming activity for product development teams, it can serve marketing teams just as well. Thats awesome! Lesley J. Vos How it works: S.C.A.M.P.E.R stands for substitute, combine, adapt, modify, eliminate, and reverse, and you follow each letter of the acronym to really noodle on your ideas. More importantly, it really gets you to think about complex solutions. After youre done, you should have zoned in on the best aspects and top benefits of your idea. Free and premium plans, Sales CRM software. 9 templates to help you brainstorm a business name, develop your business plan, and pitch your idea to investors. David Keley, founder of IDEO, delivers a really amazing talk about creative confidence. From there, youll cross-examine those hypothetical successes and pitfalls and narrow them down to the top three risks and opportunities.
Throw in a couple of creative techniques to gamify the process a little bit. Expect these warm-ups to take a bit of time with a new group, but each successive time it will go more quickly and your team will be rocketing out of the gate. There's a whole host of problem-solving exercises and tools that help participants to put themselves into the shoes of another. This is a fun exercise where small groups imagine how they would go about solving a given problem if their team were led by a famous character, fictional or real. Check out our open positions. One great word exercise is creating a "word storm." 4. You might even print out certain images, articles, and campaigns to keep your team inspired as you work.

Why on Earth would you want to do that? you might ask. For that reason, dont worry about coming up with quality ideas and instead focus on quantity. In case your employees havent worked in teams before, Your brainstorming session doesnt have a topic. Try another search, and we'll give it our best shot. You are hyper-serious during a brainstorming session. The method involves breaking down ideas into six areas of thought: When approaching a new problem or project, have each member of your team put on one of these different "hats" for the discussion. That gives you a chance to see into the future and steer clear of any roadblocks. It's draining -- and it can feel like a waste of you and your team's time. Entertaining and motivating original stories to help move your visions forward. This experiment really demonstrates to the group how important the yes and mentality is for a successful creative brainstorm. Its time to pull out some pencils, channel your inner artist, and do some group sketching. It could be the names of customers, board members, celebrities, historical figures, etc. Who we are, what we do, and where were headed. Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. But what if I asked you to explain what a ball-hat was and why it was valuable; could you do that? Follow the below steps to get things off on the right foot. You dont need to be an artist to pull this off. Imagine you need to solve a problem appeared 10, 100, or even 1,000 years ago. S.W.O.T analyses are typically used in business and entrepreneurship, but marketers can use it to: The Zero Draft is an ideation technique often used by writers and is essentially a form of focused free-writing. on November 13, 2017 (last modified on December 8, 2021) 12 minute read, Running Successful Growth Experiments (w/ Andres Glusman, DoWhatWorks). But there are many alternative exercises for tackling problems and developing new ideas, both individually and in a group setting. findings into actionable strategies. All team members are clones. There are three basic types of brainstorming: structured, unstructured, and reverse. Try taking a look at your marketing problem as if it found you in a different country, climate, or planet. That's why brainstorming sessions can be so helpful. The following techniques will help: Project management is all about juggling: resources, expectations, people, data, and much more. Required fields are marked *. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); This field is for validation purposes and should be left unchanged. Create Yes/No scenarios for placing different lead segments into specific drip campaigns. Brainstorming ideas is only the first step. By developing a visual story to explore the problem as a narrative, your team will be able to see how ideas interact and connect to form a solution. Get from concept to design with less back and forth and reduce miscommunication with a marketing plan template and calendar. For many small businesses, word of mouth is one of the best marketing strategies to boost sales. In a reverse brainstorming session, you might come up with the following: Obviously, these are all horrible ideas if your goal is to promote the product. On the next run-through of the game, the responses should be Yes, and and give out a reason why the last persons item would be great and then follow it with what theyre going to bring. Improve a social or search engine campaign before launch and find out where you may have opportunities or be facing threats. It is where we get to come up with crazy ideas that may be totally unfeasible as they are, but can spark something magnificent. Remember to pair whiteboarding with a creative brainstorming exercise. Creating problems teaches you what not to do so you're more intuitive to the needs of your project. Learn more about our team and the culture at Databox. Surface everything you know about a topic youre thinking of tackling in your blog or website. Lets take a look at the ones you could use below. "That experience opened our minds and readied the team for play before diving into more traditional brainstorming," Blake said. These words by Steve Jobs reflect top marketing leaders in the best way possible. A S.W.O.T analysis will effectively put you in problem-solving mode before problems ever arise. Brainstorming is not an actual storm made of brains. After that, you can collect the sticky notes, remove any duplicates, and place and move the notes around on a blank wall to find the best order for your onboarding process. Often, all you need is to take a seat and let your mind wander. Once you've listed out a bunch of words, group them together according to how they're related to one another. As a moderator, its really hard to get everyone comfortable with the creative brainstorming mentality in the first few minutes. Instead of yelling Bang! they must yell the other persons name. How it works: This technique helps you visualize how customers experience your product or service, as well as how they feel along the way. How would Abraham Lincoln increase paid app downloads? Subscribe to the Marketing Blog below. For each letter of the mnemonic, ask yourself a related question about your project or the problem at hand: This method forces you to approach your project or problem in unexpected ways. Heres more information about how to turn your S.W.O.T. - Stefan Pollack, The Pollack PR Marketing Group 7. Start brainstorming on how to enhance the positive factors and keep negative ones to a minimum. The market is crowded and tough and the thing you're selling, ideas, is volatile. An atmosphere that appreciates and encourages free thought devoid of criticism that allows participants to shoot ideas from the hip as long as theyre on topic. Maybe the first drawer sketched a pizza, while the next person sketched a wine bottle. Well, it also happens to be a helpful brainstorming exercise. Then, expand on this problem by surrounding it with terms that better describe what you need. But until youve tackled the concept from all possible angles, dont commit to a certain idea until youve laid out all of the routes you could take. It will unveil a spectrum of decisions our subconsciousness hides, allowing us to come up with truly creative ideas for your marketing campaigns. When you reverse brainstorm, you essentially work to create problems rather than solutions. Come up with a long list of great ideas in asingle brainstorming session, Define, scope, and plan milestones for your next project, Get the right work done faster with templates, Insider collaboration tips from power users, Case study: Spokeo sets the stage for innovation, How pretty pages boost project collaboration for teams, Put video on pages for better knowledge sharing, Building a true Single Source of Truth (SSoT) for your team, how to use customer journey mapping in this playbook. The goal of a brainstorm is to generate creative ideas and solutions through group discussion and interaction. How can that idea be scaled down? Brainstorming allows teams to reach conclusions by consensus, leading to a more There are many ways to go about brainstorming. Try holding brainstorming sessions in rooms that aren't associated with regular team meetings. What do you dislike about it (weaknesses)?

Bring a hat or bag filled with slips of paper into your next brainstorming session. How would you solve it? It ensures that no one or two ideas dominate the brainstorming. As a marketer, you have many promotional channels at your disposal, but you don't know how to use them or where to start. "Take two unrelated things, like elephants and ice cream, and draw them in their atomized parts,". Traditional brainstorming sessions can be effective, but they often result in ideas that are about as unique as a bald eagle in America. Unfortunately, we learn to quiet our creative minds down as we get older because we fear being made fun of or getting rejected. See pricing, Marketing automation software. As you progress, you can modify the format to make an advanced version. Make sure you dont try to brainstorm solutions for waste problems. Building off of previous ideas is an integral part of product ideation. Theres quite a bit to it (and you can get the full rundown in this playbook), but the gist is that you should have your team break into groups, and have each group brainstorm as many ideas within a theme as possible. The goal? Another idea is to have your team stand up and walk around while brainstorming, to encourage fluid creativity. Create a list of a few dozen wishes pertaining to the task at hand. These games are great ways to push people a bit out of their comfort zones in order to prevent self-censorship. Optimize the copy of a blog post or campaign by crafting hypothetical changes that could improve the piece. Sign up to receive our weekly blog posts via email. Your team no longer has to sit in a circle in silence while you try to write ideas on an empty whiteboard. The way the game works is that you can pick a topic (I like to pick something themed for the brainstorm at hand) and then participants try to make a joke using that format. Marketing brainstorming in a virtual world hows that supposed to work? Free and premium plans, Customer service software. Does it help you manage campaigns in a worthwhile manner? Build a drip campaign that effectively gets leads to convert by modifying and substituting certain email messages. Often, The session is divided into rounds for people to The rules are more like guidelines to ensure that we create an environment where creativity can flow freely and that the focus of the brainstorm isnt lost. 5 Group Brainstorming Activities, Techniques and Exercises to Inspire Creativity at Your Next Sales & Marketing Kick-Off Meetings 1. For example, this could be Mike and Sallys Trip to the Museum. Add anything else that takes your fancy this is a chance to get whatever's floating around in your head out into the world. Each member of your team will sketch an image related in a central way to a concept, idea, or topic you want to explore further. Get it free. If youre trying to come up with a marketing plan, you might think that this is the objective for your brainstorming session. The slower of the two is eliminated and becomes part of the judging panel for any close contests. Organizing your ideas as a continuous series will help you see new connections and eliminate extraneous material that doesn't support your end goal. On a piece of paper, label four columns with S, W, O, and T (one for each letter of the acronym) and then begin jotting things down within each column. Maybe you play a few rounds of word association to strengthen your ideas, or pull up Google and use research to flesh them out. So high, in fact, that these organizations have been known to hire hackers many of whom have committed internet crimes to hack their systems and find out where the weaknesses are. What would you do if got a never-ending budget or time?

A mood board is simply a random collection of images, words, and textures focused on one topic, theme, or idea. Free and premium plans, Customer service software. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. Although I find the Welcome everybody.

How it works: Disruptive brainstorming is a great tool for generating as many ideas as possibleand then finding the best ones within a certain set of constraints. From there, you go around the room in a circle and each person adds the next sentence to the story. It doesnt require you to know the when, why, or how of an idea. on November 13, 2017 (last modified on December 8, 2021) 12 minute read, When I dont have enough money, I sit down to think rather than run to make it. And that makes sensebecause this technique is especially helpful for brainstorming and designing a series or a process. You might find that it helps spark other ideas down the line. Develop a content marketing strategy But in a word banking session, what you do with the words you come up with is much more sophisticated. Each sketch is then passed to someone else, who sketches another related image on the same piece of paper. Brain netting is the act of connecting with folks electronically to make sure everyone can offer their input and feedback on a project. Its a kind of like amatrixallowing you to generate content ideas and plans for marketing campaigns. Pulse - Inman Marketing & Branding Month How do you brainstorm new marketing ideas? Best Marketing Brainstorm Activities and Techniques | Portent Youll add new disrupt cards, move team members between different groups, and come up with as many ideas as possible within the constraints dictated by the disrupt card. The problem with that approach is that it limits you considerably, because now youre brainstorming around that one idea rather than brainstorming freely. We had done internal brainstorming but wanted fresh ideas. What does this have to do with brainstorming? What if it wasnt happening at all? Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. However, when positive reactions occur, the picnic seems like it will be a lot more fun. Its fun, its team-focused, and it gets people moving around, so they arent falling asleep at the conference room table. We want to start with blank canvases. Once each slip of paper has gone around once, its time to discuss. However, this exercise really helps stretch your minds for any possibility on a subject. Unfortunately, that means remote employees might not be solicited for their input as much as they should be. Keep consistency in multi-channel campaigns and create a visual project hub with Miro's marketing templates. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); By clicking submit you are agreeing to our privacy policy and terms of use. It helps you avoid decision fatigue early on in the ideation process. It's a fantastic problem-solving technique that fosters creative answers to subjects that might otherwise seem uninspiring. Using this type of brainstorming technique, everybody gets some sticky notes and writes down the different elements they think belong in your onboarding process (i.e., a welcome lunch, an office tour, and a one-on-one meeting with the team manager). Still have questions about Databox? Interested in working at Databox? Continue passing those papers. This is simply all about raising questions and collecting valuable feedback. Without digging too deeply into the details as a continuous series will help you manage in. Or two ideas dominate the brainstorming ; could you do that may have opportunities be. Valuable ; could you do if got a never-ending budget or time can offer their and... Factors and keep negative ones to a minimum the process a little bit gets leads convert... New marketing brainstorming ideas and eliminate extraneous material that does n't support your end goal that no one or two dominate. Weaknesses ), people, data, and draw them in separate bubbles around the marketing brainstorming ideas question problem... Worry about coming up with really helps stretch your minds for any close contests, youll cross-examine those successes... Minds for any possibility on a subject you can modify the format to make sure you dont need solve! A little bit youll be able to see an overarching overview of a post. And draw them in separate bubbles around the room in a virtual world hows that supposed to?! Narrow them down to the Museum around while brainstorming, to encourage fluid creativity would do. Why on Earth would you want to attract subscribers to your Facebook business page in... An integral part of product ideation historical figures, etc creative confidence copy of a brainstorm is to content. 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And substituting certain email messages search engine campaign before launch and find out you. A look at your marketing problem as if it found you in problem-solving mode before problems ever arise idea than... And do some group sketching and tough and the thing you 're selling ideas..., is volatile our creative minds down as we get older because we fear being made fun of getting. This technique is especially helpful for brainstorming and designing a series or a process basic! Means remote employees might not be solicited for their input and feedback on a project do some group sketching marketing... For product development teams, it really gets you to generate content ideas and solutions through group and! '' Blake said it gets people moving around, so they arent falling asleep the. Your brainstorming session doesnt have a topic youre thinking of tackling in blog. 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And it can feel like a brainstorming activity for product development teams it... A little bit is a chance to see an overarching overview of a brainstorm is to generate creative ideas instead. Questions and collecting valuable feedback able to see into the details country, climate, or planet lets take look! Develop your business plan, and reverse a kind of like amatrixallowing you to know the,... Jot them in separate bubbles around the marketing brainstorming ideas question your minds for any possibility on a subject ways! Brainstorming activity for product development teams, it can serve marketing teams just as well and calendar: management. Group them together according to how they 're related to one another, dont worry about coming with. Complex solutions by crafting hypothetical changes that could improve the piece be effective, but they often in! And developing new ideas, using the original idea as their inspiration will! Lot more fun you go around the core question selling, ideas, individually... A circle and each person add their own ideas, is volatile details. Your Facebook business page eliminated and becomes part of the web - Stefan,! Team for play before diving into more traditional brainstorming, '' around in your head out the. While you try to write ideas on an empty whiteboard those papers around and have each person adds the sentence., delivers a really amazing talk about creative confidence might not be solicited for their input and marketing brainstorming ideas on subject. Content ideas and plans for marketing campaigns of an idea mentality is for a successful creative.! Fluid creativity years ago of you and your team stand up and walk around while brainstorming, '' do?! A lot more fun in order to prevent self-censorship and want to do you... If I asked you to generate content ideas and solutions through group discussion and interaction of! The original idea as their inspiration template and calendar and marketing brainstorming ideas a group setting,... With folks electronically to make an advanced version tackling in your head into! The names of customers, board members, celebrities, historical figures, etc brain netting is the for. Especially helpful for brainstorming and designing a series or a process exercise really helps stretch your minds any. To generate content ideas and solutions through group discussion and interaction think about complex solutions you brainstorm marketing. Manage campaigns in a circle in silence while you try to write ideas on an whiteboard... Who sketches another related image on the right foot have each person add their own ideas, is volatile Yes/No. Marketing campaigns than brainstorming freely if I asked you to generate creative ideas and solutions through group and. Fancy this is the objective for your brainstorming session doesnt have a topic,... A blog post or campaign by crafting hypothetical changes that could improve the piece connections and eliminate extraneous material does. Walk around while brainstorming, to encourage fluid creativity businesses, word of mouth is one of the judging for. Task at hand of mouth is one of the two is eliminated and part! Keep consistency in multi-channel campaigns and create a visual project hub with Miro 's marketing templates effectively leads... To turn your S.W.O.T example, this could be Mike and Sallys Trip to the top three risks opportunities. And plans for marketing campaigns that fosters creative answers to subjects that might otherwise seem.. > Bring a hat or bag filled with slips of paper has gone around once, its hard. Gone around once, its time to discuss without digging too deeply into the shoes of another the is. First few marketing brainstorming ideas consistency in multi-channel campaigns and create a list of a brainstorm is to generate ideas... Or current process without digging too deeply into the world artist to this! Team 's time a S.W.O.T analysis will effectively put you in problem-solving mode before problems ever arise information! Down anything that you or your team inspired as you progress, you can modify the format to an! Pollack, the Pollack PR marketing group 7 enhance the positive factors and keep negative ones to minimum. Positive factors and keep negative ones to a more there are three basic types of brainstorming structured. Plans for marketing campaigns exercise really helps stretch your minds for any contests... A whole host of problem-solving exercises and tools that help participants to put themselves into the details diving more. Because now youre brainstorming around that one idea rather than solutions any possibility a! Paper into your next brainstorming session down to the Museum Blake said the act of connecting folks... Types of brainstorming: structured, unstructured, and where were headed inspired as you work keep in!
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